GROW YOUR SAAS FASTER THAN THE COMPETITION
Build lean sales, supercharge your pipeline, and develop customer led growth
“Winning in the competitive SaaS landscape requires more than just effort, it demands a strategic edge. Over the past year, we have engaged with SaaS leaders, private equity firms, and VC’s to uncover the secrets of thriving in today’s market, what investors seek in funding, and the key to long-term success. The solution? Build the CAT (Customer Account Team). This product and marketing-driven, post-sales revenue-focused team will reduce costly sales overhead, elevate net retention revenue, and create a success-driven flywheel tailored to your ideal customer profile.”
-Denny Burda, Chief Operating Officer, River Consultancy Group
BUILD THE CAT
Building the CAT (Customer Accounts Team) is our bespoke training program designed to address every aspect of your go-to-market and post-sales teams. We offer a range of training courses to immerse your team in the CAT methodology, ensuring they collaborate effectively to meet your needs and those of your customers. From the outset, this program delivers an immediate 140% return on investment in headcount.
Bespoke training for your go to market and post sales teams
LEAN sales strategy to save %140 ROI on headcount
A strategy that build on the metrics that matters to investors (ARR, CAC/LTV, Retention)
BUILD THE CAT METHODOLOGY
The CAT (Customer Accounts Team) methodology comes down to a simple shift in focus. Traditional account teams are built to sell, CAT teams are built to grow. During our CAT training courses we will work across marketing, sales, implementation, customer success and renewals to get all teams working and thinking together by understanding their unique role in the CAT system and how they can bring the best of what they do to a system that is best for your customers and your business.
WHY BUILD THE CAT?
Transitioning from traditional account teams to the CAT model emphasizes security and long-term strategy. Teams that adopt or build the CAT typically experience a 140% return on investment compared to traditional staffing, excluding commissions. By reinvesting these savings into product development, marketing, and team growth, you can achieve cost savings while fueling business expansion. Additionally, a well-developed Customer Accounts Team (CAT) deliver significant results including stronger and more predictable net revenue retention and annual recurring revenue , improved EBITA margins with reduced sales headcount, and decreased customer acquisition and customer retention costs, all by focusing on your ideal customer profile.
Get started with our Build the CAT model to discover how our tailored training courses can deliver immediate returns and sustainable growth. Let’s build a team focused on growth and excellence together.